Substituting Recipes for Resolutions

There is something about the approach of a new year that makes me feel a little frantic. I liken it to the stress associated with wrapping up one big project and embarking on another simultaneously. The dual pressures of reflecting in a meaningful way on the ending year while projecting goals and dreams for the new one zaps what should be an energetic enthusiasm, in my experience, anyway.

For some reason, I feel like the failure to review the year in full and craft and commit to an important resolution somehow smacks of ingratitude. Shouldn’t those of us who survived 2017 approach 2018 with a reverence and recommitment to live life to the fullest? We should. But the idea of it wears me out before I even contemplate a resolution. And why bother, anyway? Considering that only 8% of those who make New Year’s resolutions keep them, the odds are seriously not in my favor.

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When You Know You’re that Good, aka Chuck Saves Christmas

As much as I do love classic holiday movies, from the actual classics like White Christmas to fresher fan faves, a la Elf, I did feel inspired this year to seek out something new on the screen to celebrate the season.

For some reason, the new release, The Man Who Invented Christmas, based on Les Standiford’s The Man Who Invented Christmas – How Charles Dickens’ A Christmas Carol Rescued His Career and Revived Our Holiday Spirits, didn’t make much of a splash in my neck of the woods. Whether limited in distribution or because of my failure to snag a ticket before it left theaters, when I finally decided to see it, piqued by its hint at creative marketing, my only choice would have been to drive to a small town in Massachusetts nearly two hours away from my office. Bah humbug.

So, I bought the book – which is what I normally insist on doing before checking out its reflection on the silver screen.

Here’s the gist of the story and a few reasons why I think it’s meaningful to today’s marketers…

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In the Constant Quest for Fresh Content, an Argument to Keep it Classic {VIDEO}

Somehow, the other day, I found myself in front of a TV, instead of a laptop, screen. I can’t now – even as I sit here back in front of the said laptop screen – remember what I was watching or how I thought I had the room in my to-do list to park it and zone out. Now, I’m going to say that I was catching the headlines and keeping up with current events. But, in all likelihood, I was rewatching Clark Griswold struggle to get his “exterior illumination” on.

What I can confirm watching – for the gazillionth time – was a commercial. A specific commercial that made me stop and actually wonder how many times I had seen it and what makes Hershey’s apparently immune from the pressure to crank out new content on a regular, but seemingly never fast enough, basis.

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Purple Reign – Why We Rebranded with a Royal Hue and Unexpectedly Ended Up Right

“Right,” that is if you ask Pantone. For those of you who have somehow avoided a screen for the past week, you likely missed the announcement, regarding color of the year for 2018. According to Pantone, “Inventive and imaginative, Ultra Violet lights the way to what is yet to come.” I’ll take it!

Granted, in the process of rebranding, did I identify Waypoint Writing’s new color as “Ultra Violet?” I did not. But then again, neither did The New York Times, in its prescient, “The Future is Purple.” As a company, it seems we can’t quite escape further exploration of this rebranding theme… but the question and points surrounding this topic are worthy of sustained reflection and hopefully prove helpful for businesses and individual ventures outside of our own.

For example, how did I – how does anyone – determine the best colors for his or her business? Admittedly, I’m no expert on the subject. I just happened to guess right, provided you ask the good people at Pantone. But really, it was nothing more than a guess, a conversation, and something I knew could be changed if necessary.

Without further delay, here is the Waypoint Writing color story – the only one I can honestly speak to…

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Rebranding Redux: 3 Reasons an Actor Decided to Rebrand Himself

Earlier this week on the Waypoint Writing blog, we talked about the prevalent research surrounding why companies and businesses decide to rebrand. Although the internet will return dozens upon dozens of lists and reasons to rebrand, I chose to focus on four in light of Waypoint Writing’s recent rebranding mission.

Coincidentally, while I was crafting that post, I was called upon by one of my colleagues, Victor Luce, a fellow actor friend, who had been considering changing up his look. His look most days is represented by a bald head, beard, fit physique, and a mural of more than 30 tattoos. Given his on-screen aesthetic, he has been featured in several movies and half a dozen major network TV shows, more often than not, as a criminal – either in action or behind bars.

No actor wants to be typecast and, in an effort to branch out to explore other roles he might fit, Victor decided to disguise his tattoos and redo his headshots.

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