Why Bother Blogging About Your Vineyard or Winery?

Perhaps the better question is, doesn’t wine just sell itself? It certainly seems to, according to the latest Nielsen research, highlighted in The Future is Bright for US Wine in 2017: Statistics from 2016 Paint Rosy Picture. Evidently, approximately 36% of Americans drink wine, with 38% of us (who me?) imbibing on a weekly basis. The top consumers by generation are matched by millennials and Baby Boomers. Considering that 15% of millennials still live at home, it’s not surprising to observe shared drinking habits.

So, since wine is clearly winning, why should a vineyard or winery need a blog?

In preparation for today’s visit to LaBelle Winery, Kristin and I thought the question seemed worthy of some consideration. Here are the top three reasons you should consider blogging about your vineyard or winery in 2018.

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Homework: The History and Hype Surrounding Podcasts

In preparation for my first ever podcast this week, I decided it made sense to understand the evolution of podcasts in case there was a quiz or something. Fortunately, there wasn’t, and the whole process proved relatively painless. In fact, Carmen Reed-Gilkison, founder of Side Hustle Rage, created such a comfortable exchange, I nearly forgot that the conversation wouldn’t just be kept between us. Although I’m awaiting the official air date, the projection is between late February, early March. We shall see…

Before my conversation on collaboration airs, I’ll be reflecting on some podcasting realities, while continuing to follow my own favorites podcasts.

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When Learning Makes You LOL – Why We Love Drunk History

Beating the post-holiday blahs requires pursuing a laugh whenever possible. Between my neighborhood’s current deep freeze and breath-stealing windchill, the past several nights have found me sequestered indoors, basking in the glow of the television. The other night, courtesy of Drunk History, I found myself turning in, feeling a bit sunnier. Lighter. Energized by some gloom-busting giggles.

Watching Will Ferrell play Roald Dahl, my all-time favorite author when I was a kid, was not only entertaining, but educational. That’s the whole point of the show, right? To inform while entertaining — an intersection where education is both meaningful and memorable.

What better way to send a message?

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Substituting Recipes for Resolutions

There is something about the approach of a new year that makes me feel a little frantic. I liken it to the stress associated with wrapping up one big project and embarking on another simultaneously. The dual pressures of reflecting in a meaningful way on the ending year while projecting goals and dreams for the new one zaps what should be an energetic enthusiasm, in my experience, anyway.

For some reason, I feel like the failure to review the year in full and craft and commit to an important resolution somehow smacks of ingratitude. Shouldn’t those of us who survived 2017 approach 2018 with a reverence and recommitment to live life to the fullest? We should. But the idea of it wears me out before I even contemplate a resolution. And why bother, anyway? Considering that only 8% of those who make New Year’s resolutions keep them, the odds are seriously not in my favor.

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When You Know You’re that Good, aka Chuck Saves Christmas

As much as I do love classic holiday movies, from the actual classics like White Christmas to fresher fan faves, a la Elf, I did feel inspired this year to seek out something new on the screen to celebrate the season.

For some reason, the new release, The Man Who Invented Christmas, based on Les Standiford’s The Man Who Invented Christmas – How Charles Dickens’ A Christmas Carol Rescued His Career and Revived Our Holiday Spirits, didn’t make much of a splash in my neck of the woods. Whether limited in distribution or because of my failure to snag a ticket before it left theaters, when I finally decided to see it, piqued by its hint at creative marketing, my only choice would have been to drive to a small town in Massachusetts nearly two hours away from my office. Bah humbug.

So, I bought the book – which is what I normally insist on doing before checking out its reflection on the silver screen.

Here’s the gist of the story and a few reasons why I think it’s meaningful to today’s marketers…

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