3 Sound Strategies to Write a More Powerful Press Release

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The new year is fast approaching and you, no doubt, have news to share about your business. A press release remains a solid and direct way to distribute this information to a large audience. But, with competition from social media channels and the endless influx of 24/7 news, making sure your press release actually gets read is increasingly difficult. But, not impossible.

Take a look at these three strategies to help you write a more powerful press release and increase your odds of reaching your audience.

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Celebrate Your Clients through Charitable Giving this Season

Posted on by Waypoint Writing

One of the constant challenges facing small business owners, especially around the holiday season, is the reality of restricted budgets. Sure, we’d love to have the funds to get really festive and celebrate our clients and colleagues, but the bottom line is not always bountiful. However, you can resist the Scrooge-like stance. It is possible to give back and still celebrate your clients this season through charitable giving.

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Real-time Motives Behind the Creation of Cyber Monday

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Derided by some as just a marketing gimmick, Cyber Monday actually became the “Biggest Online Shopping Day of the Year” in 2014 — nine years after its launch. The National Retail Federation introduced Cyber Monday in 2005 as a way to promote online sales. But, was the promotion really needed? After all, the real-time motives behind the creation of Cyber Monday were already at work… literally. 

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Celebrating Small Business Saturday

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This week, we’ve been celebrating small businesses in our area ahead of the official start of Small Business Saturday. Every year, since 2011, the Shop Small movement observes Small Business Saturday on the first Saturday following Thanksgiving. Though it’s only been in existence for seven years, Small Business Saturday is already securing a place among holiday traditions, even successfully competing with Black Friday and Cyber Monday.

But, how did Small Business Saturday and the Shop Small movement start? Before you get out and support your favorite small businesses, check out our brief history lesson on how the movement got off the ground and continues to gain momentum…

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How the Handwritten Thank You Note Matters in Business

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People appreciate thank you notes. This isn’t breaking news. But, that didn’t stop the New York Times from publishing a piece explaining why You Should Actually Send that Thank You Note You’ve Been Meaning to Write. Even those who follow etiquette tend to underestimate how the thank you note matters in business. Sometimes, this is even enough to stop them from expressing thanks.

Rather than just tick a box and send a thank you, check out why taking the extra time is more meaningful than you realize.  

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