Best Social Media Channel for My Business

Posted on by Waypoint Writing

Social media is a tool that can be used to promote, gain exposure, and connect. The online presence is one that is extensive and can reach colleagues of your business as well as customers faster than anything else!

With social media being the great power that it is, it can also be extremely overwhelming. Twitter, Facebook, Instagram, Pinterest, and so many more… do you need an account for each one of them? Is that too much? Is it smarter to utilize all of the social media platforms or pour all of your energy into two or three that will work best for your company?

Continue reading “Best Social Media Channel for My Business” →

Grow Your Email Marketing List with Empowered Content

Posted on by Waypoint Writing

If you ask most marketers, email marketing is the way to go when you’re ready to reach more clients and generate new leads. No wonder, when you consider that 72% of customers favor email over any other means of business communication. With these stats in mind, can you really afford to not grow your email marketing list?

Maybe a more pressing question for you right now is, how do I grow it in the first place? We’ve got a few tips to help you get started and a team standing by to assist with every aspect of your email marketing campaign.

Continue reading “Grow Your Email Marketing List with Empowered Content” →

How to Write a Mailer from the Heart

Posted on by Waypoint Writing

People like to know they are communicating with people, not just reading something automated. This is especially true when it comes to mailers and those distributed during difficult or uncertain times. Unfortunately, even those of us with the best intentions can send messages that come across as trite. How many messages did you receive during the COVID-19 lock down that featured the phrase, “In these challenging times…?”

We get it. The times were and, in many ways, continue to be challenging. For that reason, it’s important that you craft a mailer which stands out from all the rest and expresses a message that reads as authentic and honest.

The key to managing this task is to access and exercise empathy.

Continue reading “How to Write a Mailer from the Heart” →

How Should I Structure My Email?

Posted on by Waypoint Writing

As we embark on a new year, you probably have a list of goals and resolutions you’re eager to tackle for your business. Email marketing might be one of them.

If email is how you primarily communicate with both loyal and prospective clients, how should you structure your email?

For every email distributed, the goal is to get results, whether a new sale or new client. To achieve results, you need to evaluate your goals and how an email will support them in order to craft something that will inspire action.

Take a look at some of our tried and true tips to help you get started…

Continue reading “How Should I Structure My Email?” →

Sincerely, Your Email Signature

Posted on by Waypoint Writing

With the new year fast approaching, it is time for an email signature upgrade!

Your email signature should be personal, specific, and include information to inspire your recipient to get in touch with you. A high-quality email signature can help you stand out and be taken seriously by clients and colleagues alike.

An email signature should a welcoming way to invite your reader to reach out to you in more ways than one. How does your signature look? Check out what should go and what needs to be there in time for a fresh sign-off in the new year.

Continue reading “Sincerely, Your Email Signature” →