AI-Generated Content: Risky Business?

Posted on by Waypoint Writing

Have you fallen victim to the newest content creation craze, ChatGPT? 

No judgement. We’re all curious and dipping our toes in the water of artificial intelligence in our respective industries.

AI can be a great tool to give you a jump start off that dreaded blank page, which means there’s nothing wrong with using the software to create content for your business… or is there?

Continue reading “AI-Generated Content: Risky Business?” →

Part 3: Why You Shouldn’t Use AI Copywriting

Posted on by Waypoint Writing

While there are tons of free platforms and websites out there that will give you artificially created copy for company and personal use, should you use them? Just because something is free, doesn’t mean it is more worthwhile. 

In part 3 of our blog series, we will be going over what AI copywriting is and why it poses a threat to organic and original content. 

Continue reading “Part 3: Why You Shouldn’t Use AI Copywriting” →

We Are Your Agency’s Answer to Copywriting Overflow

Posted on by Waypoint Writing

Does your business or marketing agency suffer from the stress of copywriting overflow?

First of all, what exactly is copywriting overflow?

Basically, it’s the backlog of content you want or need to create, but can’t because you lack the bandwidth for a variety of reasons.

It can be difficult to find the time and mental capacity to consistently create content with everything else on your plate.

Fortunately, you don’t have to do it all alone.

Discover how Waypoint Writing will collaborate with you to create original content and conquer copywriting overflow.

Continue reading “We Are Your Agency’s Answer to Copywriting Overflow” →
woman typing on typewriter

What is Copywriting?

Posted on by Waypoint Writing

If you’ve explored our website, you know we advertise ourselves as copywriters. If you’re confused about what that means, you’re not alone. A lot of people have never heard of a copywriter; those who have often don’t understand what a copywriter actually does. Here we break down what a copywriter does and why it matters.

Continue reading “What is Copywriting?” →

From Making Headlines With My Brain Injury to Writing Them

Posted on by Waypoint Writing

Editor’s note:

This post was written as a follow up to a previous guest blog post, featuring our copywriter intern Jayme Severance and his struggle to find full-time employment, having overcome tremendous odds in the wake of a traumatic brain injury (TBI).
Continue reading “From Making Headlines With My Brain Injury to Writing Them” →