Real-time Motives Behind the Creation of Cyber Monday

Derided by some as just a marketing gimmick, Cyber Monday actually became the β€œBiggest Online Shopping Day of the Year” in 2014 — nine years after its launch. The National Retail Federation introduced Cyber Monday in 2005 as a way to promote online sales. But, was the promotion really needed? After all, the real-time motives behind the creation of Cyber Monday were already at work… literally. 

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