Derided by some as just a marketing gimmick, Cyber Monday actually became the “Biggest Online Shopping Day of the Year” in 2014 — nine years after its launch. The National Retail Federation introduced Cyber Monday in 2005 as a way to promote online sales. But, was the promotion really needed? After all, the real-time motives behind the creation of Cyber Monday were already at work… literally.
We are just shy of two weeks from Small Business Saturday and if you haven’t already, now is the time to make the most of your marketing efforts as a small business owner. Inspired by Entrepreneur’s 21 Simple Ideas for a Successful Small Business Saturday, the following five suggestions are easy to tackle in the time remaining before November 24.
Leverage more support for your small business by connecting with your customers with these five marketing moves… Read More…
Regardless of whether or not you consider Valentine’s Day a Hallmark invention designed to boost profits benefiting the corporate greeting card sector, or you sincerely try to fashion yourself as a glaring bull’s eye for cupid’s arrow, the supposed history — compared to the here and now — of Valentine’s Day do not match up. But take heart, the disparity between these two realities should be considered a sustained stroke of marketing genius.
Beating the post-holiday blahs requires pursuing a laugh whenever possible. Between my neighborhood’s current deep freeze and breath-stealing windchill, the past several nights have found me sequestered indoors, basking in the glow of the television. The other night, courtesy of Drunk History, I found myself turning in, feeling a bit sunnier. Lighter. Energized by some gloom-busting giggles.
Watching Will Ferrell play Roald Dahl, my all-time favorite author when I was a kid, was not only entertaining, but educational. That’s the whole point of the show, right? To inform while entertaining — an intersection where education is both meaningful and memorable.
What better way to send a message?