Spot the Difference: Copyediting vs. Proofreading

You understand the importance of polished copy, whether on your blog, website, or email campaign. Of course, professional copy is important to support all of the messaging behind your brand. But, sometimes, when seeking help with your copywriting, it’s easy to confuse the promise of copyediting vs. proofreading.

Similar in nature, copyediting and proofreading are very different animals. Understand the nuances between the two in order to source the help you actually need. Doing so will result in stronger copy that better supports the story of your business.

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Five Marketing Moves for Small Business Saturday

We are just shy of two weeks from Small Business Saturday and if you haven’t already, now is the time to make the most of your marketing efforts as a small business owner. Inspired by Entrepreneur’s 21 Simple Ideas for a Successful Small Business Saturday, the following five suggestions are easy to tackle in the time remaining before November 24.

Leverage more support for your small business by connecting with your customers with these five marketing moves… Continue reading “Five Marketing Moves for Small Business Saturday”

The Brass Tacks of Blogging for Your Business

The reasons your business should be blogging are not particularly complicated. There’s no need to dive down the rabbit hole and engage in an exhaustive study, regarding the merits of blogging for a business. Here is quick take — a reminder for some, and news to others, about the brass tacks of blogging for your business.

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Top 3 Considerations Before a Brand Photography Session

In this latest installment of what I consider “Business Strategies I’m Learning on the Fly,” I focus on branding, specifically my upcoming brand photography session with Branding Photographer and PR Strategist Kristin Hardwick.

Here’s the plan: next Monday, Kristin will arrive at my home office and snap brand worthy photos, reflective and supportive of Waypoint Writing. To prepare for the session, Kristin and I briefly discussed what will no doubt become a much larger conversation about why branding photography is so important for a business.

As I get organized for the shoot, I am keeping three key considerations in mind. Dubbing them AAA, my primary concerns are attention, aesthetics, and ambition.

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When Learning Makes You LOL – Why We Love Drunk History

Beating the post-holiday blahs requires pursuing a laugh whenever possible. Between my neighborhood’s current deep freeze and breath-stealing windchill, the past several nights have found me sequestered indoors, basking in the glow of the television. The other night, courtesy of Drunk History, I found myself turning in, feeling a bit sunnier. Lighter. Energized by some gloom-busting giggles.

Watching Will Ferrell play Roald Dahl, my all-time favorite author when I was a kid, was not only entertaining, but educational. That’s the whole point of the show, right? To inform while entertaining — an intersection where education is both meaningful and memorable.

What better way to send a message?

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