Spot the Difference: Copyediting vs. Proofreading

You understand the importance of polished copy, whether on your blog, website, or email campaign. Of course, professional copy is important to support all of the messaging behind your brand. But, sometimes, when seeking help with your copywriting, it’s easy to confuse the promise of copyediting vs. proofreading.

Similar in nature, copyediting and proofreading are very different animals. Understand the nuances between the two in order to source the help you actually need. Doing so will result in stronger copy that better supports the story of your business.

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The Brass Tacks of Blogging for Your Business

The reasons your business should be blogging are not particularly complicated. There’s no need to dive down the rabbit hole and engage in an exhaustive study, regarding the merits of blogging for a business. Here is quick take — a reminder for some, and news to others, about the brass tacks of blogging for your business.

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Top 3 Considerations Before a Brand Photography Session

In this latest installment of what I consider “Business Strategies I’m Learning on the Fly,” I focus on branding, specifically my upcoming brand photography session with Branding Photographer and PR Strategist Kristin Hardwick.

Here’s the plan: next Monday, Kristin will arrive at my home office and snap brand worthy photos, reflective and supportive of Waypoint Writing. To prepare for the session, Kristin and I briefly discussed what will no doubt become a much larger conversation about why branding photography is so important for a business.

As I get organized for the shoot, I am keeping three key considerations in mind. Dubbing them AAA, my primary concerns are attention, aesthetics, and ambition.

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