Sharing is caring in this digital age of ours…
…but the trick to successful social media requires sharing content that actually serves your business and brand by growing your customer base. Sure, clicks and likes are nice, but ultimately not significant enough to advance your brand’s big picture or boost your business’ bottom line.
What’s more, social media is both time sensitive and time consuming. Chances are you already feel constrained by the 24 hours in each day to complete all of the tasks required to run your business successfully. While you might suspect that social media is important, you’re absolutely certain that it can be shelved for another day when you have more time. Those of us in business long enough know that day never comes. Meanwhile, your competitors are increasing their followers and fan base, engaging with their audience on social media channels through meaningful, interactive posts on a regular basis.
