Should I Boost My Brand’s Social Media Post?

If you manage your brand’s social media posts, you’ve likely been presented with the option to boost your post. Boosting your post is Facebook-speak that simply means paying for increased brand exposure. The Instagram version of this is promoting your post. Either way, if you’ve considered these options and found yourself wondering whether or not to pay for increased brand exposure, understanding what you’re paying for might help you better strategize your social media spend.

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