Market Yourself – An Interview with Jenna R. London

In an effort to enhance help you market yourself, the Waypoint Writing team has been creating various marketing material giveaways. Last week, we launched our second content giveaway, made complicated by its rather unusual challenge. Jenna R. London created an escape route out of her own writer’s block and shared her method via a blog post. Peter Hall, owner of New England Athletic Academy, successfully cracked the code, winning similarly-styled content in support of his brand.

No matter what you do for a living, most of us have experienced a creative cramp, whether or not we call it writer’s block. Here, I interview Jenna about how she determined a formula to move forward…and figure out how to creatively market yourself.

Continue reading “Market Yourself – An Interview with Jenna R. London”

Behind-the-Scenes of Our First Brand Photography Session: Lights, Camera, Collaborate!

Monday marked Waypoint Writing’s first brand photography session. Although it would have been ideal to have the entire team on hand, the reality of time and distance meant that only three of us could physically attend to create some brand-specific content. We had two primary motivations for doing so. The first — our brand, just like all brands, needed an infusion of fresh, original content. The second — a quick brand photography session gave our team the chance to demonstrate one or two services that we can easily deliver to our clients. The bonus? It was fun!

Here are a few behind-the-scenes shots and impressions of our experience, which should provide you with some ideas for how our company might help better brand yours…

Continue reading “Behind-the-Scenes of Our First Brand Photography Session: Lights, Camera, Collaborate!”

Top 3 Considerations Before a Brand Photography Session

In this latest installment of what I consider “Business Strategies I’m Learning on the Fly,” I focus on branding, specifically my upcoming brand photography session with Branding Photographer and PR Strategist Kristin Hardwick.

Here’s the plan: next Monday, Kristin will arrive at my home office and snap brand worthy photos, reflective and supportive of Waypoint Writing. To prepare for the session, Kristin and I briefly discussed what will no doubt become a much larger conversation about why branding photography is so important for a business.

As I get organized for the shoot, I am keeping three key considerations in mind. Dubbing them AAA, my primary concerns are attention, aesthetics, and ambition.

Continue reading “Top 3 Considerations Before a Brand Photography Session”

Marketing a Horror Story into a Heartfelt (or Hallmark) Celebration of Love

Regardless of whether or not you consider Valentine’s Day a Hallmark invention designed to boost profits benefiting the corporate greeting card sector, or you sincerely try to fashion yourself as a glaring bull’s eye for cupid’s arrow, the supposed history — compared to the here and now — of Valentine’s Day do not match up. But take heart, the disparity between these two realities should be considered a sustained stroke of marketing genius.

Continue reading “Marketing a Horror Story into a Heartfelt (or Hallmark) Celebration of Love”

Rebranding Redux: 3 Reasons an Actor Decided to Rebrand Himself

Earlier this week on the Waypoint Writing blog, we talked about the prevalent research surrounding why companies and businesses decide to rebrand. Although the internet will return dozens upon dozens of lists and reasons to rebrand, I chose to focus on four in light of Waypoint Writing’s recent rebranding mission.

Coincidentally, while I was crafting that post, I was called upon by one of my colleagues, Victor Luce, a fellow actor friend, who had been considering changing up his look. His look most days is represented by a bald head, beard, fit physique, and a mural of more than 30 tattoos. Given his on-screen aesthetic, he has been featured in several movies and half a dozen major network TV shows, more often than not, as a criminal – either in action or behind bars.

No actor wants to be typecast and, in an effort to branch out to explore other roles he might fit, Victor decided to disguise his tattoos and redo his headshots.

Continue reading “Rebranding Redux: 3 Reasons an Actor Decided to Rebrand Himself”