Recently, my inbox dinged with an employment inquiry from a copywriter named Jayme Severance. Local to my town, Jayme had been struggling to find consistent work. Unlike those of us who have experienced similar frustration, I’m confident none of us have had to overcome a fraction of what Jayme, a traumatic brain injury survivor, has in order to get in the game — nevermind, compete. Check out the following Q&A with Jayme… evidence of the talent behind his same-day hire.
Continue reading “Meet Jayme Severance, Waypoint Writing’s Newest Copywriter”
In honor of National Pizza Day, Waypoint Writing collaborator and copywriter, Jenna London, regales us with a mishap from her previous life as a waitress in a small mountain town in Missoula, Montana.
Continue reading “Raw Material: Creative Copywriter Recalls Waitressing Woes”
My affinity for the farm to table movement inspired Waypoint Writing’s first video project and ignited our ambition to break further into the restaurant industry. In pursuit of that ambition, we had to ask ourselves, “why would a restaurant need a blog?”
Continue reading “Top 3 Reasons Why Your Restaurant Needs a Blog”
At the risk of writing a blog post that sounds more like a high school English paper due in 20 minutes, permit me (a moment?) to remind us all of the definition of the word listen.
Continue reading “A Story Without an Audience: What it Means to Really Listen”
On our first foray into the farm-to-table realm, Jenn and I decided to pitch Republic, a successful restaurant local to our home office. We wanted the owners, Chef Ed Aloise and his wife, Claudia, to let us capture their story; animate their mission, demonstrate their transparency and unwavering commitment to local sustainability.
Continue reading “Nipples on Your Knees…And More Farm-Bred Pragmatism for Your Brand [Video]”