As new business owners, we eagerly awaited the arrival of our official logo from our designer the way some people hold their breath over a gender reveal. In the throes of moving from one apartment to another, I kept my phone on me waiting for Jenn to text with the good news. Maneuvering around boxes, I clicked her text, inhaled, and finally laid eyes on our logo for the first time. I loved it. Just loved it. It was impactful – black and white – and represented our name, Waypoint Writing, perfectly. There it was – a cast iron pan, handle facing skyward, with an ink quill facing outward in the center. Pan. Pen. Done.