Social Media Archives - Waypoint Writing

Part 2: Social Media Tips and Tricks

Posted on March 9, 2023October 6, 2023 by Waypoint Writing

As explained in our previous blog post, having a presence on social media matters. But we understand that coming up with a social media strategy for your company can be challenging. Not only are there multiple different platforms you can utilize, but there are also so many different methods for using them.

As a business owner, you want to make sure that you are getting the most exposure and reach, preferably with the least amount of hassle…

So, let us save you the time by offering you this social media strategy cheat sheet. 😉

Posted in: Marketing Strategy, Social MediaTagged: Instagram, LinkedIn, Social Media, social media tips

Part 1: Why Having a Social Media Presence Matters

Posted on February 23, 2023October 6, 2023 by Waypoint Writing

In today’s world, having a social media presence for your business or agency is simply a necessary evil.

Last week, we spoke with Zachary Daniels, owner of Daniels Digital and Professor at Assumption University about why that is.

The conversation led to many discoveries about why having a presence on social media matters. Overall answer is simple: everyone has one. The amount of people on social media makes it the number one way for you to get exposure and reach for your business.

But there’s even more to it.

Continue reading “Part 1: Why Having a Social Media Presence Matters” →

Posted in: Social MediaTagged: Facebook, Instagram, LinkedIn, Social Media, social media presence

A Guide to Instagram

Posted on August 11, 2022October 6, 2023 by Waypoint Writing

Instagram has been around since 2010, but we think it’s safe to say that it has changed drastically since then.

What used to be a basic platform to share square images tagged with tons of hashtags, has now turned into a complex application – at least to those who haven’t mastered it yet.

If you’re one of them, check out our brief guide to creating and posting content on Instagram…

Continue reading “A Guide to Instagram” →

Posted in: Social MediaTagged: IGTV, Instagram, reels, Social Media, social media posts

Best Social Media Channel for My Business

Posted on April 1, 2021October 6, 2023 by Waypoint Writing

Social media is a tool that can be used to promote, gain exposure, and connect. The online presence is one that is extensive and can reach colleagues of your business as well as customers faster than anything else!

With social media being the great power that it is, it can also be extremely overwhelming. Twitter, Facebook, Instagram, Pinterest, and so many more… do you need an account for each one of them? Is that too much? Is it smarter to utilize all of the social media platforms or pour all of your energy into two or three that will work best for your company?

Continue reading “Best Social Media Channel for My Business” →

Posted in: Social MediaTagged: Social Media, social media marketing, social media platforms, social media strategy

3 Tips for a Great Social Media Post

Posted on May 1, 2019October 6, 2023 by Waypoint Writing

Many people sell courses that tell you how to use Instagram or Pinterest to increase your page views and get more clients. The focus is often aimed at understanding the algorithm and knowing when to post. These things are important, but they aren’t necessarily the key to a successful social media post.

Continue reading “3 Tips for a Great Social Media Post” →

Posted in: Social MediaTagged: Social Media, social media marketing, social media posts, social media strategy

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