Perhaps the better question is, doesn’t wine just sell itself? It certainly seems to, according to the latest Nielsen research, highlighted in The Future is Bright for US Wine in 2017: Statistics from 2016 Paint Rosy Picture. Evidently, approximately 36% of Americans drink wine, with 38% of us (who me?) imbibing on a weekly basis. The top consumers by generation are matched by millennials and Baby Boomers. Considering that 15% of millennials still live at home, it’s not surprising to observe shared drinking habits.
So, since wine is clearly winning, why should a vineyard or winery need a blog?
In preparation for today’s visit to LaBelle Winery, Kristin and I thought the question seemed worthy of some consideration. Here are the top three reasons you should consider blogging about your vineyard or winery in 2018.